Mount Beauty Market

The Mount Beauty Market is one of Victoria’s oldest and most cherished community markets, held on the first Saturday of every month in the heart of the Upper Kiewa Valley. Since 1979, it has been a gathering place for locals, visitors and small businesses to come together and enjoy a relaxed, welcoming atmosphere surrounded by mountain scenery. Now located at Hydro Park in Mount Beauty, the market continues a long-standing tradition of celebrating community, creativity and local enterprise.

Each market day is filled with a vibrant mix of stalls offering fresh local produce, handmade crafts, unique gifts and artisan goods, alongside live music and plenty of great food options. The friendly, open-air setting makes it easy to wander, browse and connect with stallholders while enjoying the laid-back alpine vibe. Over the years, the market has evolved through the dedication of community members and volunteers, maintaining its role as a central hub for social connection and local culture in the region.

Whether you are a regular visitor or discovering it for the first time, the Mount Beauty Market offers a genuine High Country experience that reflects the warmth and character of the valley, making it a perfect way to spend a Saturday morning.